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We believe that doing business also means taking care of our surroundings.
Of the land where we were born, the people, the culture and the realities that every day contribute to building a better future.
For us, “WE CARE” is not a slogan but a way of looking at things: we feel a responsibility to give back value to the world that allowed us to grow up. We believe that when you have the opportunity to do something, even in your own small way, it is important to support those who have fewer opportunities and to support projects that share our same values of inclusion, culture, creativity and respect for people.
This is why we have chosen to partner with realities that we feel are deeply close to our identity and vision.
Our bond with Prato also passes through its textile history, its culture and the desire to preserve its heritage for future generations. This is why we have joined the Textile Lovers of the Museo del Tessuto, a reality that preserves and enhances the extraordinary textile tradition of our territory through research, exhibitions, archives and cultural activities. For us, supporting the museum means contributing to keeping alive the memory of a knowledge that belongs not only to Prato, but to the history of international textiles. It means supporting the culture, education and creative inspiration that have always been part of our world.
We have also chosen to support Amref Health Africa and in particular the Protect Girls project created to protect thousands of girls and young women from violence and discrimination by promoting education, awareness and rights. Our contribution is to implement rainwater harvesting systems on the roofs of schools and health facilities to help communities have access to an essential resource like water. For us, this project has a deep meaning: we were born from a dry cleaner and we know how water is a fundamental element. It is part of our everyday life and because of that we know its value. Being part of a project that also allows others to have access to the water they need to live, work, study and care is something we feel is particularly close to our values.
Treedom is a beautiful reality that makes it possible to plant trees in different parts of the world, helping to protect the environment, reduce CO₂ emissions and support local communities.
Our company supports this project by planting trees, with the aim of promoting a more sustainable future and generating a positive impact on the planet.